(This is a companion to an accompanying article entitled, “The Best Luxury High-End Sheets”). The “My Pillow” guy seems to be everywhere! With an inspirational story of how he went from crack addict to pillow pusher, he’s the epitome of the American Dream. But are his pillows really “all that?” After trying probably hundreds of different pillows throughout my life (including the My Pillow), my conclusion is this: Pillows are such a personal item that there’s no way to rate a pillow that would be best for everyone. For example, some insist on the softness and natural feel of a down pillow, but others recoil at the dust and allergens of natural goose down. Some like memory foam because it limits dust and down, but others who are allergic to latex detest memory foam. The same goes for the My Pillow and others who shred the foam rubbler to get the feel of a down pillow with the dust mitigation of foam rubber. But, again, the latex keeps many away from this choice. My wife who is sensitive to latex ordered a 100 percent cotton pillow (whatever that is) and loves it. So, my advice is to know yourself and trust yourself to order the right pillow just for you! Here are a few of our favorite choices below in all the categories so check them out!